Venue: Grand Ballroom 3 (The Fairmont Turnberry Isle Resort & Club)
Speakers Steve Denton, Jodi Marchewitz, Gary AckermanSpeaker/Artist(s) Info:
Affiliates; Seize Your Value & Differentiate to Win
Successful affiliate programs generate 10% or more of all online sales. There is a reason for the past decade, the affiliate business has outpaced the growth of online commerce. Affiliates continue to innovate and stay ahead of the curve with innovative practices, technology, and an entrepreneurial drive that continually drives real revenue and real results. If you are looking for the ecommerce tech story of 2012 you need look no further than what an affiliate is doing today. All you need to do is look at the origins of Shopping Comparison, SEM/PPC, CPA Networks, Social Marketing, and Private Sale sites, and you will see they began their journey to success as an affiliate.
What I love about the affiliate marketing business is the innovation that comes from the industry. Where else can an entrepreneur, with an idea and the ability to execute get the chance to partner with leading retailers and service companies to monetize those efforts and develop their business. Every year for the past decade, something was going to kill the affiliate channel, but each year it overcomes, adapts, innovates and delivers impressive growth rates. Those affiliates who win, have consistently understood the value they were providing to retailers/service providers, and then found a way to deliver those results in a unique and distinct fashion. In today’s session we are going to take a look at some of those success stories, understand the metrics that matter for each channel in the affiliate business, and demonstrate some new ways to monetize your own traffic.