If you’re new to the world of TOFU marketing, you may be hesitant to invest in Reddit marketing. However, the massive targeted audience of Reddit is a gold mine. Depending on your niche, it is an extremely cost-effective way to reach receptive leads on a budget. On average, Reddit advertising costs $.75 CPM compared to $1.25 per thousand views on Facebook. Similarly, you can get started with $5 per campaign and pay for as little as three months.


Organizing content in subreddits is a great way to reach niche audiences. Like special interest groups, Reddit is made up of a large variety of communities. These communities are easily segmented, making it easy to pinpoint the most valuable content for your target audience. This type of micro-targeting allows you to fill in the content strategy gaps and drive high engagement. However, it is important to note that Reddit marketing is not for the faint of heart, as its members are notoriously prickly and often self-promotional.


There are few social media analytics and calendar-type tools that support Reddit marketing. TrackReddit is one such tool that tracks relevant keywords and brand mentions in real-time. Among other things, the software lets you monitor specific subreddits. TrackReddit metrics help you strategize based on data. Reddit Metrics provides you with detailed data about user demographics and online activity.

TrackReddit ad

If you are using Reddit Ads to advertise your business, you should consider tracking the effectiveness of your campaign and calculating ROI. To do this, you should use a tool such as AWstats to measure sales data, referrer data, and unique visitors https://reddit-marketing.pro/. This will allow you to get an accurate estimate of the return on investment of your campaign. It is also possible to measure the effectiveness of your Reddit Ads through custom landing pages.

Getting on the frontpage of Reddit

If you want to get on the frontpage of Reddit, you need to post interesting content that will draw the attention of its community. The front page features posts that have attracted the most votes. But it can be a lengthy process. You should also consider what kind of content you will post and which subreddit you will post on. Once your post has achieved a sufficient amount of upvotes, you can aim to make it featured on the frontpage of Reddit.

Creating a Reddit ad

Before you begin creating a Reddit ad for your marketing campaign, you need to select an audience. You can choose to target certain interest categories, subreddits, or both. To determine the size of your potential audience, you can use the daily impressions meter. Unlike other forms of paid advertising, you do not have access to remarketing. Among the different options available are Link Post, Text Post, and Video Post. You can also select the size of the image card or 300-character headline.

Promoting a post on Reddit

Promotion is key when it comes to attracting new users. Reddit has thousands of subreddits, so finding an audience is not difficult. Keep in mind, though, that people are there to find answers, entertainment, and more. If you’re not sure what subreddits you should target, consider the tips in this article. Also, keep in mind that users can roast you in their comments, and your post can get banned.

Testing your message on Reddit

Before launching your ad campaign on Reddit, be sure to test your message. Though some marketers play it safe and stay away from the site, many marketers find that the Reddit userbase is extremely savvy and does not want to be bombarded with ads and messages. Reddit is a microcosm of the internet, with its own culture and inside jokes. It is important to understand the differences between subreddits and make sure your ad gets through all of them. For example, /r/bigseo is different from /r/seo, while a ‘trees’ subreddit is dedicated to marijuana and trees.